Available for new opportunities

About me

Driving Business Impact Through Scalable, Culturally Sensitive Design Leadership.

My experience spans SaaS, e-commerce, MarTech, FinTech, Travel & Hospitality, and Fashion. I lead design organizations that connect business goals with user needs, delivering measurable outcomes at scale.

I’ve mentored 1,000+ professionals globally, building high-performing teams through clear career frameworks, operational rigor, and trust-based leadership.

Some of my latest experience:

● [2024–Present]

Uberall

Lead and scale a multidisciplinary team of six designers and researchers across 10 squads, owning design strategy and execution as the organization transitioned into the AI era.

Key accomplishments:
Drove a 35% increase in NPS within two quarters, sustained SUS scores above 80, increased AI experience adoption by 30%, and supported measurable improvements in task completion and Gross Revenue Retention (GRR).

● [2021-2024]

Testlio

Established a UX Research Center of Excellence, delivering actionable insights that fueled growth for global brands including Western Union, Keurig, Wayfair, Etsy, and Uber.

Key accomplishments:
Developed a credit-based business model to create a scalable partnership service, improving client KPIs by 15% and strengthening QBR outcomes.
Led continuous improvements to the Testlio platform by partnering closely with the Product Design team, resulting in a 20% increase in tester satisfaction across a global network of 40,000 testers.

● [2020-2021]

Shapermint

Built the UX Growth department from the ground up, optimizing upsell and checkout flows to improve conversion and user satisfaction through continuous design system experimentation.

Key accomplishments:
Increased AOV from $49.66 to $52.59 and basket size from 2.07 to 2.55, improved operational efficiency by 25%, and partnered with Growth to run 204 A/B tests, reducing order cancellation rates by 3.27% across 5M+ Shapermint users.

[My Process]

Operating models

The core pillars that power smarter, faster, and efficient work.

I design operating systems for teams — combining AI, DesignOps, and ResearchOps to increase speed, quality, and decision clarity at scale.

AI

AI-assisted prototyping and execution (“vibe coding”) to reduce friction and accelerate learning.

AI

AI-assisted prototyping and execution (“vibe coding”) to reduce friction and accelerate learning.

Design Ops

Build reusable component libraries that ensure consistency and empower teams to iterate.

Design Ops

Build reusable component libraries that ensure consistency and empower teams to iterate.

Research Ops

Research repositories that capture the ‘why’ behind user behavior and reuse insights effectively.

Research Ops

Research repositories that capture the ‘why’ behind user behavior and reuse insights effectively.

[Leadership]

Leading philosophy

I lead by serving my team, fostering clarity and trust to help them excel and grow.

[ 01 ]

Design as a strategic philosophy

Design should influence product direction, not just execute on it.

[ 02 ]

Structure & Processes enable creativity

I bring systems thinking and operational clarity to free designers to focus on work.

[ 03 ]

AI The New efficiency amplifier

I believe in leveraging AI and “vibe coding” to rapidly scale insights, quickly prototype solutions, and validate ideas at speed.

[ 04 ]

Leadership is about creating conditions

My role is to remove blockers, bring alignment, and elevate the team — not dictate the output.

[ 05 ]

Ego‑free teams make the impossible possible

Being part of a team that collaborates and supports others makes every initiative more successful than competing against each other.

[ 06 ]

Design starts with Understanding

The best experiences come from aligned teams, not heroic individuals. Discovery and planning are just as critical as execution.

[ 01 ]

Design as a strategic philosophy

Design should influence product direction, not just execute on it.

[ 02 ]

Structure & Processes enable creativity

I bring systems thinking and operational clarity to free designers to focus on work.

[ 03 ]

AI The New efficiency amplifier

I believe in leveraging AI and “vibe coding” to rapidly scale insights, quickly prototype solutions, and validate ideas at speed.

[ 04 ]

Leadership is about creating conditions

My role is to remove blockers, bring alignment, and elevate the team — not dictate the output.

[ 05 ]

Ego‑free teams make the impossible possible

Being part of a team that collaborates and supports others makes every initiative more successful than competing against each other.

[ 06 ]

Design starts with Understanding

The best experiences come from aligned teams, not heroic individuals. Discovery and planning are just as critical as execution.

[ 01 ]

Design as a strategic philosophy

Design should influence product direction, not just execute on it.

[ 02 ]

Structure & Processes enable creativity

I bring systems thinking and operational clarity to free designers to focus on work.

[ 03 ]

AI The New efficiency amplifier

I believe in leveraging AI and “vibe coding” to rapidly scale insights, quickly prototype solutions, and validate ideas at speed.

[ 04 ]

Leadership is about creating conditions

My role is to remove blockers, bring alignment, and elevate the team — not dictate the output.

[ 05 ]

Ego‑free teams make the impossible possible

Being part of a team that collaborates and supports others makes every initiative more successful than competing against each other.

[ 06 ]

Design starts with Understanding

The best experiences come from aligned teams, not heroic individuals. Discovery and planning are just as critical as execution.

About me

Driving Business Impact Through Scalable, Culturally Sensitive Design Leadership.

Uberall

Testlio

Shapermint

Operating models

The core pillars that power smarter, faster, and efficient work.

AI

AI-assisted prototyping and execution (“vibe coding”) to reduce friction and accelerate learning.

AI

AI-assisted prototyping and execution (“vibe coding”) to reduce friction and accelerate learning.

Design Ops

Design Ops

Build reusable component libraries that ensure consistency and empower teams to iterate.

Research Ops

Research repositories that capture the ‘why’ behind user behavior and reuse insights effectively.

Research Ops

Research repositories that capture the ‘why’ behind user behavior and reuse insights effectively.

Leading philosophy

Leading philosophy

I lead by serving my team, fostering clarity and trust to help them excel and grow.

I lead by serving my team, fostering clarity and trust to help them excel and grow.

Available for Senior Product design leadership roles. Let’s discuss how design can drive your next stage of growth.

Available for Senior Product design leadership roles. Let’s discuss how design can drive your next stage of growth.

Available for Senior Product design leadership roles. Let’s discuss how design can drive your next stage of growth.